State Dept. Expands Social Network Presence by Joining Instagram

September 25, 2013 - 4:15 PM

 

Instagram

(AP photo)

(CNSNews.com) – The Department of State has joined the photo-sharing social networking site Instagram to showcase “behind-the-scenes images of the Department’s domestic and overseas work,” according to a statement released Monday.

The Instagram account, which was up to 3,566 followers Wednesday, features a welcome message from Secretary of State John Kerry, who says, “Finally the State Department is on Instagram, and we hope you’ll follow us around the world.”

“The Instagram launch coincides with the Secretary’s participation in the United Nations General Assembly in New York,” the statement said.

“The new account will join the Department’s robust presence on social media properties such as Facebook, Flickr, Google+, Tumblr, and Twitter,” the press release notes. “These social media accounts serve as a conduit for the U.S. Department of State to inform and engage publics around the world on foreign policy issues.”

However, the State Department’s previous foray into social networking via Facebook failed to produce the desired results. CNSNews.com reported in July that the department’s Office of Inspector General found that despite spending $630,000 to increase its number of Facebook “friends,” just over two percent actively engaged with the page.