Individuals use Kickstarter.com to raise funds to make movies, bring their inventions to life-and create potato salad. Zack Danger Brown started a campaign with a goal of $10 to create a potato salad and sparked a potato salad-funding craze that's sweeping the nation.
Since the campaign began July 3, Brown has raised over $50,000 - and more every minute - from nearly four thousand backers and his fundraising campaign still has 24 days remaining. Where it will end is anybody's guess (see the tracking chart below).
Brown's campaign page stated he was making a potato salad, but "wasn't sure what kind."
What do Brown's backers get from their donations? For $1, backers will get a "thank you" posted on Brown's website, a picture of Brown making the potato salad, and Brown will say the backer's name out loud on video while making the potato salad. For $3, Brown will ship "a bite" of potato salad. For more generous donations, he'll let you hang out in his kitchen while he makes the potato salad ($10), write you a potato salad haiku ($20), or send you a potato salad-themed hat ($25).
Many other Kickstarter food-related campaigns are taking notice of Brown's success and want to get in on the cash-by sponsoring him and plugging their own efforts in a comment. Kickstarter's response to the potato salad frenzy? Justin Kazmark, of Kickstarter's communications team says, "Inspiration takes many forms."
"It might not be that good. It's my first potato salad," Brown warns in the "Risks and Challenges" section of his Kickstarter page. Still, backers are undaunted - just watch their pledges grow below: