Samuel L. Jackson Delivers Verbal 'Shellacking' to Reporter

Eric Scheiner
By Eric Scheiner | February 11, 2014 | 12:00 PM EST

A KTLA-TV reporter received a series of verbal slams from actor Samuel L. Jackson after the reporter appeared to confuse Jackson with actor Laurence Fishburne during an interview.

During a live interview on Monday, KTLA reporter Sam Rubin asked Jackson what it was like to appear in an advertisement during the Super Bowl – but that was Fishburne, not Jackson who appeared in a Kia commercial that aired during the big game.

“What Super Bowl commercial? You’re as crazy as the people on Twitter,” Jackson said. “I'm not Laurence Fishburne. We don't all look alike!"

“You’re the entertainment reporter for this station? And you don’t know the difference between me and Laurence Fishburne? It must be a very short line for your job.”

Jackson just kept on going, even referencing his ‘Capital One’ credit card ads, "Really? I'm the other guy, the other one. 'What's in your wallet?’ There's more than one black guy doing a commercial. I'm the 'What's in your wallet?' black guy. He's the car black guy. Morgan Freeman is the other credit card black guy. You only hear his voice, though, so you probably won't confuse him with Laurence Fishburne.”

Sam Rubin has since apologized publicly.

“I indicated to Samuel that I’d seen him during the Super Bowl, and he thought that I had confused him with the commercial Laurence Fishburne had done for a car company,” Rubin’s statement says. “Of course a “Captain America” ad had also run during the Super Bowl, but I immediately felt so dumb, I didn’t bring that up — and he gave me the shellacking that was well deserved.”

“I pride myself on the fact — that unlike a lot of people who do this kind of work — more often than not, I really do know what I’m talking about. But I didn’t 30 minutes ago, and I’m really embarrassed about it, and I very much apologize to Samuel L. Jackson and anyone else who was offended for what was a very amateur mistake.”

Eric Scheiner
Eric Scheiner
Eric is the Senior Video Producer for