Pajama Boy Failed - What's Next For ObamaCare Push?

By Eric Scheiner and Dan Joseph | February 26, 2014 | 10:19 AM EST

The forever-scorched-in-our memory promotional push of “Pajama Boy” didn’t bring in the numbers of young adults needed to make ObamaCare work economically.

So a push is underway to sign up a larger pool of healthy, young people to sign up and start paying premiums before the administration's deadline at the end of March. That has us wondering after “Pajama Boy” – what other promotional tools are up their sleeves?

For ObamaCare to avoid failure a boost is needed but expectations just keep getting lower. Health and Human Services Secretary Kathleen Sebelius on Tuesday dismissed the goal of 7 million ObamaCare enrollees by the end of March. Vice President Joe Biden has suggested somewhere between 5 or 6 million is "a hell of a start."

The Administration had touted for months CBO estimates that 18- to 34-year-olds would comprise roughly 40% of the total enrollees. The current number is about 27%.

Following on the heels of "Pajama Boy" to promote ObamaCare will be tough. We can only imagine how those brainstorming promotional sessions to target young adults for ObamaCare are going.

Eric Scheiner
Eric Scheiner
Eric is the Senior Video Producer for