Pajama Boy Failed - What's Next For ObamaCare Push?

February 26, 2014 - 11:19 AM

The forever-scorched-in-our memory promotional push of “Pajama Boy” didn’t bring in the numbers of young adults needed to make ObamaCare work economically.

So a push is underway to sign up a larger pool of healthy, young people to sign up and start paying premiums before the administration's deadline at the end of March. That has us wondering after “Pajama Boy” – what other promotional tools are up their sleeves?

For ObamaCare to avoid failure a boost is needed but expectations just keep getting lower. Health and Human Services Secretary Kathleen Sebelius on Tuesday dismissed the goal of 7 million ObamaCare enrollees by the end of March. Vice President Joe Biden has suggested somewhere between 5 or 6 million is "a hell of a start."

The Administration had touted for months CBO estimates that 18- to 34-year-olds would comprise roughly 40% of the total enrollees. The current number is about 27%.

Following on the heels of "Pajama Boy" to promote ObamaCare will be tough. We can only imagine how those brainstorming promotional sessions to target young adults for ObamaCare are going.