The Obama White House has tried and failed to convince young people to enroll in Obamacare. But after countless months, they may have finally stumbled upon the perfect way sell a vastly expensive and flailing program: YOLO.
Using a series of Internet GIFs in a March Madness themed webpage, the White House asks users to vote for "your favorite reason (and GIF) to get covered." The GIFs range from Michelle Obama dunking a basketball with the Miami Heat to an Elmo doll falling off a shelf to ducks dancing under the title, "Birth Control is Free".
Of the many GIFs folks are supposed to vote on, one features the generational slogan "You Only Live Once" [YOLO] as a reason to sign up for health insurance through Healthcare.gov.
'YOLO' is normally used to excuse someone acting in a reckless or downright stupid fashion. So come to think of it, it is the perfect slogan for Obamacare after all.