Small Businesses Ten Times More Likely to Get Obamacare Info from Media than from Gov't

Craig Bannister
By Craig Bannister | November 13, 2013 | 4:14 PM EST

The single most important source of information about Obamacare for small‐business owners is the general news media, according to a study by the National Federation of Independent Businesses (NFIB).

When asked to name their single most important source of information about Obamacare, small business owners were more than ten times more likely to cite the general news media than they were to credit the government:

42% - General News Media

15% - Insurance Industry/Carrier

11% - Trade Association/Business Group

10% - Business Advisor

8% - Health Care Industry/Provider

4% - Government

"These data are an indictment of the institutions that have a responsibility for keeping small business owners abreast of what they are required to do under the law," NFIB concludes in its survey findings.

Employee size‐of‐business significantly changes a small employer's most important information source, NFIB notes:

The sharpest business size distinction appears among those citing the general news media. That source is most important for just 9 percent of those employing 50 or more, 22 percent of those employing 20 ‐ 49 people, but 48 percent among owners employing fewer than 10 individuals."