Maker of Too-Sheer Yoga Pants Tries to Ban Customers Who Resell on eBay

Barbara Boland
By Barbara Boland | February 21, 2014 | 2:47 PM EST

After March's recall of too-sheer women's yoga pants, the last thing Lululemon needs is another PR nightmare on its hands - but that's exactly what it has!

The yoga-wear maker that sells women's pants ranging in price from $82-128, has just reversed a new policy that banned customers who resold its products on eBay.

The retailer had to backpedal from this latest policy, after long-time customers began complaining. Business Insider reported:

Kristin, a customer who wished to only go by her first name, told us she was banned from Lululemon's online store for selling a racerback tank on eBay.

Both Kristin and her husband were loyal customers who have "closets bursting with Lululemon," she said. She decided to sell the item on eBay because it didn't fit and she had missed the return window.

Kristin says she was unable to persuade Lululemon to unblock her IP address from the online store, and felt the company treated her "like a criminal."

"They said we are welcome to shop in their stores, and in that case, I should have donated the item," she said. "But part of the appeal of purchasing Lululemon products is that it does hold resale value."

ype="node" title="Lululemon Facebook Complaint

As one customer wrote on Lululemon's Facebook page: "Ridiculous policy, so much for being such a loyal customer when you are harassed about selling a few used pieces on eBay for less then (sic) retail price. So a guest can't sell less loved pieces to buy new gear? stupid..."

Lululemon is now apologizing and claims this policy was not meant to affect customers who sold only small amounts of clothing. It's changed its website to reflect this:

"We completely recognize that once someone purchases our product they can do what they want with it. We do not, however, support those who acquire large volumes of our product to resell at an elevated price point."

Lululemon is no stranger to public gaffes - in fact, the Canadian company's founder, Chip Wilson, seems to revel in them.

In November, he said that the reason their company's yoga pants became not-safe-for-work was that "some women's bodies" caused the fabric to become too sheer due to "rubbing in the thighs."

Wilson then gave an apology that ABC News compared to Tiger Woods' mistress apology as among the worst "apologies" ever.

Wilson announced in December that he is stepping down as chairman in June.

Before he does, one wonders if he will make a statement on this latest bungle to match his last apology.