The official White House website (www.whitehouse.gov) now has a pop-up ad for gun control blocking visitors from getting to its homepage.
The pop-up ad declares, "Now Is The Time To Do Something About Gun Violence" and "Our voices are louder when we speak together."
It also calls readers to "Learn More" by clicking on a link to an advocacy page where supporters can "Use the simple tool to pre-set a post to Twitter and/or Facebook that will publish simultaneously with thousands of others."
The White also sent an e-mail to supporters today inviting them to visit the social media page and employ the tool.
Given Americans' distain for annoying pop-up ads that distract and delay them as they browse the Web, it'll be interesting to see if the White House pop-up successfully drums up support for the president's gun control initiatives.