Long, Diverse, Patient Line Makes Statement at D.C.-Area Chick-fil-A

August 1, 2012 - 4:09 PM

When my lunch group visited a usually desolate mall today, we thought we might run into a few other “Chick-fil-A Appreciation Day” patrons supporting the company’s president for proclaiming his belief in traditional marriage.

Wow.

There was no problem finding parking at Landmark Mall shopping center in Alexandria, Virginia. As usual, the mall was sparsely populated and my lunch cohort zipped through the mall and up the escalator unencumbered by other foot traffic.

But, then we hit the food court and saw the line of about 80 people waiting in line at the Chick-fil-A counter - patiently waiting to vote with their pocketbooks in favor of traditional family values.

They were also voting against those who have threatened to protest, boycott and ban the fast food chain for coming out in support of the traditional definition of marriage as a sacred union of one man and one woman.

And - no matter how the mainstream media attempt to spin, ignore and discredit this cultural happening – the crowd was as diverse as could be. People of all ages, races, and sexes (both of them) stood in line waiting patiently and pleasantly.

My group had to wait about a half-hour to get our fried chicken sandwiches, fries, and sodas. But, we had it easy. By the time we finished our lunches, the wait was up to about 45 minutes.

Two other franchises in the food court – one with Cajun cuisine and one with pizza – were open, but had no customers. You’d think they’d have gotten at least a little bit of spillover from people who got tired of waiting or needed to get back to work.

Not so. The people waiting in line were willing to give of both their time and money to make a statement.

And, it wasn’t about their love for fried fast food.

Here’s some impromptu video we shot while waiting in line. See for yourself.

Update: In a statement released Thursday, August 2, 2012, Steve Robinson, executive vice president, marketing, Chick-fil-A, Inc. confirmed that the massive turnout provided the fast food franchise with its best day ever.

Robinson also commended the store owners and employees who (as I can attest) were at the top of their game as they energetically and enthusiastically served the unprecedented throngs of customers:

"We are very grateful and humbled by the incredible turnout of loyal Chick-fil-A customers on August 1 at Chick-fil-A restaurants around the country. We congratulate local Chick-fil-A Owner/Operators and their team members for striving to serve each and every customer with genuine hospitality.

"While we don’t release exact sales numbers, we can confirm reports that it was a record-setting day."

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