Expanding Bloomberg's Large-Size Soda Ban To Popcorn Would Be 'Silly' And Ineffective, NATO President Says

June 13, 2012 - 12:07 PM

Emboldened by their effort to ban large drinks, members of New York City’s Board of Health voiced support for putting limits on popcorn, too. But, the president of NATO says this "silly" idea won't help fight obesity.

As reported by MyFoxNY:

“At the meeting, some of the members of board said they should be considering other limits on high-calorie foods.”

“One member, Bruce Vladeck, thinks limiting the sizes for movie theater popcorn should be considered. ‘The popcorn isn't a whole lot better than the soda,’ Vladeck said.”

But, the president of NATO (the National Association Of Theater Owners) calls the idea “silly” because:

  1. People will just buy more small packages, and theaters already offer refill programs,
  2. “Where does it end?” (limiting the number of doughnuts per box or the size of pizzas, etc.)
  3. Concessions calories consumed by the average American are “minuscule.”

The average person goes to the movies a mere four times a year - and buys concessions only half those times, Fithian notes. Thus, the typical American buys movie theater concessions only two times a year - a "minuscule" percent of annual calorie consumption.

So, while the First Lady’s campaign against obesity has a noble goal, limiting customers’ choices when they want to take in a show a handful of times a year isn’t the way to achieve it, Fithian says.

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