Bozell: 'Entertainment Media Are More Powerful Than The Political Media' At Advancing An Agenda

Craig Bannister
By Craig Bannister | August 7, 2012 | 3:49 PM EDT

The entertainment media are more powerful than the political media today, Media Research Center Pres. Brent Bozell says.

In a video interview with The Daily Caller, Bozell declared the Hollywood media to be more powerful than the political media when it comes to selling an agenda to the American people:

“You know, propaganda comes in two forms- political and cultural. The political propaganda comes from the news media, but cultural propaganda comes from the entertainment media. The entertainment media ultimately are more powerful than the political media because so many more people watch it.

“So many more people watch re-runs of the Simpsons than watch CBS News. So, if you want to have an agenda, if you want to frame an issue, go to Hollywood and do it that way. Why do you think the Left is so active in Hollywood?

Bozell cited Hollywood's success in changing public perception regarding issues involving the gay community:

“Look at what the gays were able to do when they set about- in the early 1990s - to change public perception using Hollywood to do it. Look where we are today. Look at the whole social movement [which has] completely flipped on this, not from a political standpoint, but from a cultural standpoint - which is much longer lasting.

“This is because they used the media to advance their agenda. So, you can do it; people have to understand there are those in the news media that have an agenda - they want to see a certain world-view. You have those in the entertainment media who have an agenda- they want to see a certain world-view. Ask Michael Moore. He’s just the most blatant of them, but just about anyone in Hollywood these days has an agenda- they have a mission. And they insert their storylines.”

Bozell also pointed to the television show “Dallas” as an example of the way entertainment media vilify businesspeople and attack the free market system:

“Look, for example, at the hostility to the free-enterprise system. Look at the connection between that and the coverage of businessmen in entertainment television. We’ve done this.

“Several years ago we [Media Research Center] did a study and found the more successful the businessman on an entertainment TV show, the more of a bad guy he became. So at one end you had what’s his name from [the TV show] “Dallas” – [Larry] Hagman. You had his character, and it was the most successful businessman out there, but he was also the most evil. And then on the other extent- I forget who we had- but it was somebody who had been fired from his job, his business had gone downhill, he was a business disaster- but he was the best. He was the most positively portrayed person.

“So there is that hostility there that goes on. By the way, it’s extraordinarily hypocritical coming from the Hollywood business community, but on that aside you do have an ability to change world-views and change perceptions of reality by using both the entertainment media for cultural stuff, and the news media for political stuff.”

Pres. Obama appeared to agree with Bozell about the power of the entertainment media on Monday when he told gathering of Hollywood celebrities: “[Y]ou guys are the tie-breaker” in the upcoming presidential election.

The Westport fund-raiser was held in the home of movie producer Harvey Weinstein. Actress Anne Hathaway was seated closest to Obama at his table. Screenwriter and producer Aaron Sorkin, whose NBC show “West Wing” was about a Democratic president, was also in attendance as well as talk show host Jerry Springer and actress Joanne Woodward, according to the White House press pool reporter.

See full video interview.

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